ShowingMarket opens nationwide, bringing broker-supervised showing coverage to licensed agents in every state
The showing-coverage marketplace built for brokerages is now available to licensed agents across the United States, and two Keller Williams offices operated by Ben Kinney Company have onboarded hundreds of agents in the Seattle metro.
SEATTLE, WA —
ShowingMarket, the real estate showing coverage marketplace built for brokerages, today opened to licensed agents nationwide. Any licensed agent in the United States can now create an account, set the ZIP codes they cover, and post or claim showings, open houses, rental tours, inspection access, lockbox runs and photo visits.
The platform is free for brokerages — no setup fee, no subscription and no seat licences — and takes 10% of a completed paid showing, with the covering agent keeping 90%.
Built for the brokerage, not around it
Agent-to-agent showing coverage is ordinary work, and it is usually arranged by text message and settled with a payment app. That informal version is the problem ShowingMarket was built to solve, and the reason it is built for brokerages rather than for individual agents.
In every state ShowingMarket has reviewed, a licensed agent may only accept compensation through the brokerage they are licensed under. Washington makes it unlawful for a broker to pay any part of their compensation to any person except through the firm's designated broker (RCW 18.85.301). California (Bus. & Prof. Code § 10137), Texas (Occ. Code § 1101.651), Florida (Stat. § 475.42) and the other states ShowingMarket has published guidance on — Georgia, Arizona, Colorado, New Jersey and Wisconsin — carry an equivalent rule. Georgia is the one of the nine that is not an absolute bar: it permits a direct payment where the broker consents. A payment that moves directly between two agents bypasses exactly the supervision those statutes exist to create.
ShowingMarket gives the firm brokerage oversight on payment instead, alongside the record and the control: a compliance center where a designated broker sets which forms and approvals each job type requires, enforced server-side at the moment they are due rather than chased afterwards; coverage matching that routes a request to agents who actually work those ZIP codes; a non-solicitation agreement signed at the moment a job is assigned; GPS-stamped check-in and check-out; and a per-assignment audit trail the broker can open months later.
Firms choose how far their work travels. A brokerage can keep requests private to its own agents, give its roster an exclusive priority window before anyone else sees them, route overflow to other offices it manages, or open a request to the wider network immediately.
Two Keller Williams offices onboarded in the Seattle metro
BKCO West Seattle and BKCO North Seattle, Keller Williams offices operated by Ben Kinney Company, have onboarded hundreds of agents to ShowingMarket, with platform training sessions completed for both offices.
The two offices are ShowingMarket's deepest market. A third Keller Williams office is onboarding now.
Licensure stays where the law puts it
ShowingMarket does not claim to verify real estate licences, and says so plainly. A designated broker — known in other states as the broker of record, principal broker, broker-in-charge, employing broker or qualifying broker — is the party a state licenses and holds responsible for supervising the agents affiliated with a firm. That accountability sits with the brokerage by statute and cannot be transferred to a marketplace.
What ShowingMarket does instead is record who attested and show it. An agent onboarded by their brokerage carries that firm's attestation, made by the broker already accountable for them. An agent who signed up independently is labelled self-reported. A brokerage can require attested-only coverage on its own jobs.
What the people using it say
“It's now considered a compliance risk to find an agent to cover your open house, or any other agent-to-agent service, without signing the right forms enforced by your designated broker — and to pay them without your brokerage having visibility.”
“An agent was fined thousands of dollars a couple of weeks ago for leaving an open house door open after they left the house.”
“Ten percent on a transaction is a great alternative to others charging thirty percent and up.”
About the founders
Belal is a product and technology leader with more than twenty years building and scaling software, including mobile platforms used by thousands of developers and AI-powered products reaching millions of customers. He built ShowingMarket after watching agents arrange coverage over text message and settle it on payment apps, with no record either broker could rely on.
Belal Riyad on LinkedIn ↗Rami is a licensed real estate agent and a former Chief Digital Officer who now advises public agencies and nonprofits on operations and AI. He brings both halves of the problem ShowingMarket works on: the day-to-day reality of covering showings, and the supervision a firm is accountable for.
Rami Al-Kabra on LinkedIn ↗About ShowingMarket
ShowingMarket is a showing coverage marketplace for licensed real estate agents and the brokerages they work for. Agents post showings, open houses and property access they cannot cover themselves; licensed local agents pick them up and keep 90% of the fee the poster sets. For brokerages it runs as a private network with a supervision layer: a compliance center with per-job-type requirements enforced server-side, coverage matching by ZIP, roster onboarding by join code, firm branding, and a per-assignment audit trail. ShowingMarket is free for brokerages and is available to licensed agents nationwide on web, iOS and Android.
ShowingMarket is not a brokerage. It facilitates showing coverage between licensed real estate professionals with brokerage oversight on payment — the fee, the required forms and the completed assignment are visible to the designated broker — and payouts are made to the covering agent's own connected Stripe account.
Press enquiries: sales@showingmarket.com